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Branding Illustration Identity

Sampley: Branding & Illustration

Simply get samples

A solution to streamline the process of obtaining samples in the B2B marketplace. By offering a platform to efficiently manage sample requests and deliveries, it aims to reduce the time and effort traditionally spent on sampling activities, allowing businesses to focus on core sales and marketing strategies.

The emphasis on ROI suggests that it provides analytics and insights to help businesses measure the effectiveness of their sampling efforts and make informed decisions. Overall, it appears to be a valuable tool for businesses seeking to optimize sampling processes and improve sales conversion rates.

Team reviewing a color swatch fan for the Sampley brand

My Role

I designed the brand logo, established branding guidelines, crafted captivating illustrations, and shaped the web platform's distinctive look and feel.

Sampley logo

Customer Problems

Customer problems slide with six pain point quotes
"If we want to distribute free samples to our targeted end customers, we do rely on our sales team, channel partners, dealers and resellers to reach them. But often gets missed and we realize some of our most important customers have not received our free sample!"

— Marketing Head, Adhesive company

Brand System

Guidelines, Colors & Typefaces

A documented brand system, logo usage, color reverse logo variants, typefaces, and brand colors, kept the identity consistent across every surface.

Sampley brand guideline pages showing logo, typefaces, and brand colours

Stationery & Print

Letterhead, business cards, and envelope mockups extended the colorful wordmark into a tactile, print ready identity.

Sampley stationery mockup: letterhead, business card, and envelope

Web Platform

About Us and What We Do pages carried the brand's illustration style into the product itself, pairing friendly character illustrations with clear, structured content.

Sampley About Us and What We Do web pages on tablet mockups

Illustration System

A custom illustration library brought the sampling journey to life, from delivery and drop off to browsing and checkout, all rendered in Sampley's signature multicolor palette.

Illustration of people browsing the Sampley product on a device
Illustrations of sample pickup, van loading, and doorstep drop off
Illustration of a Sampley delivery truck arriving in a city
Illustration of coworkers collaborating at a desk

About Us Page

Final About Us web page design for Sampley

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